I was always good at making up stories

Celeste Dalairac, Executive Creative Director, Grey London

As an award-winning creative director who’s worked with some of the world’s biggest brands – Coca-Cola, GSK, Unilever, P&G, Avon and Vodafone, to name just a few – it’s surprising that Celeste Dalairac considers herself the “least creative” member of her family. “My mum’s a celebrated architect who knits amazing sweaters, my sister, who is also an architect, bakes cakes that could be on the Great British Bake Off, and my brother built all his own furniture,” she laughs. Growing up in Buenos Aires, she couldn’t draw or paint as well as her siblings, “but I was always good at making up stories,” she explains.

Now working as Executive Creative Director at Grey London, Celeste shares her story in latest issue Pitch Creative Talent.

---