The Pitch Fanzine

The Pitch Fanzine is a movement and media brand, in the U.K. advertising creative industry.

The inclusive platform was founded in 2015 by Sherry Collins to challenge inequality, discrimination, and the lack of diversity in the advertising creative industry (adland), while simultaneously showcasing outstanding creative talent in Pitch magazine.

Since then, The Pitch Fanzine has grown into a bigger platform, including Pitch magazine, Pitch TV, Pitch Futures, Pitch Conversations, campaigns, education programmes, creative consultancy, and movement:

Free Jamaica and free the world.

And save the planet.

The Pitch Fanzine’s creative network are inclusive super creative people and includes investors, leaders in the creative industries, brand founders, AI creatives, marketers, agency executives, strategists, commercial directors, writers, journalists, editors, VFX artists, filmmakers, content creators, photographers, producers, sound designers, graphic designers, art directors, copywriters, makers, activists, and creators at global brands, advertising agencies, design companies, production companies, animation companies, edit suites, post houses, sound studios, talent agencies, creative award bodies, and universities.

The Pitch Fanzine is fully-independent and funding is sought and raised from partnerships with brands who share the same ethos and values.

About Sherry Collins

Sherry Collins, Jamaican Freedom Fighter, is the award-winning founder, editor, writer, and creative innovator of The Pitch Fanzine media.

Sherry is an industry leader in the U.K. advertising creative industry and was honoured with the 2020 Creative Circle President’s Award for her “Extraordinary and inspiring work in promoting diversity, inclusivity, and equality in our industry.”

Sherry started out in publishing soon after graduating from London College of Fashion in 2001. Sherry later moved into production as a runner on the Tim Burton film, Corpse Bride, and went on to produce commercials, short films, and music videos including the animation film for U.K. band Oasis.

In 2009, Sherry paused her career to spend time with her children during their early years.

Initiatives

In 2017 Sherry launched Pitch Futures to inspire and educate primary school children about the opportunities available to them in the creative industries.

Sherry launched Pitch Superwomen in 2017, acknowledging women working behind the scenes in the advertising creative industry, and Pitch Superpeople in 2020. Over 600 Super People have celebrated their nominations so far.

Superpeople are promoted with Pitch magazine super covers on social, in the Wednesdays at 2:30pm Newsletter, and on The Pitch Fanzine platform throughout May each year.

In May 2024, Sherry launched Pitch Futures Creative Jamaica with Negril Primary.

Campaigns

An anti-racism activist, Sherry launched #AssumeNothing, in 2018, the campaign highlighted the racism Black women have faced when attending the Cannes Lions International Festival of Creativity each year, one of the industry’s most prestigious events. This campaign was reported by various news outlets, including the BBC.

In 2019 Sherry launched Pitch Our Stories with Sky. Sherry worked with local authorities and youth centres across London, meeting with and inviting talent to submit their stories for an invitation to special open days held at Sky. Over 160 people attended and were given the opportunity to meet with Sky Marketing Group, share their stories, and apply for available opportunities and internships.

In April 2020, Sherry launched Why bother about racism?, the Sundays at 2:30pm Storyletters series, focusing on race and racism, which follows Sherry’s journey creating The Pitch Fanzine media.

In the same year, Sherry launched, Life Lessons Learned, charting her journey growing up in Jamaica from age 6 to 13, and her time in adland years later.

Pitch Magazine and Mentoring

In February 2025, Sherry will publish Pitch Creative Talent, showcasing talent in the U.K. and Jamaica who The Pitch Fanzine will be creating with on projects for Pitch TV, Pitch Futures, and future projects.

Sherry mentors over 180 emerging creative talent entering the creative industry with a monthly Fridays at 2:30pm Newsletter, and in intimate conversations offering insights on the key to getting ahead in the creative industries.

On Wednesdays at 2:30pm (GMT), Sherry shares her journey creating The Pitch Fanzine with her audience of inclusive super creative people.

The Pitch Fanzine’s mission is to share knowledge about the creative industries and the opportunities available within it with Jamaica, the U.K. and the world.

And save the planet.

Time, to create our new futures.

We are in a knowledge-sharing revolution, creating a new world.

Best wishes,

Sherry Collins (us)

Ms. Collins

Kenisha

Sherry-Ann Collins

Sherry

London, English

Jamaican Freedom Fighter, for the people.

Fighting for the creative freedom of the Jamaican peopledem.™