The Pitch Fanzine

Sherry Collins is the founder of The Pitch Fanzine, a creative platform and movement connecting talent, ideas, and opportunity between Jamaica, the United Kingdom, and the wider global creative community.

Born in Jamaica and raised with a deep appreciation for storytelling, culture, and community, Sherry’s journey has always been shaped by the belief that creativity can change lives. From an early age, Sherry understood the power of imagination and expression, not just as art but as a force capable of shaping industries, building confidence, and opening doors for future generations.

After moving to the United Kingdom, Sherry built her career within the creative industries, gaining experience across film production, advertising, and media. Through these experiences, she witnessed both the extraordinary potential of the creative sector and the barriers that many talented people face when trying to enter it.

This insight led to the creation of The Pitch Fanzine in 2015.

What began as an independent magazine, Pitch, celebrating diverse creative voices, quickly evolved into something much larger: a growing platform dedicated to connecting creatives, sharing knowledge, and inspiring the next generation of storytellers, designers, filmmakers, and innovators.

Today, The Pitch Fanzine operates as a creative ecosystem that highlights talent across multiple disciplines, from advertising and film to technology, creative innovation, and entrepreneurship. Through editorial storytelling, campaigns, and community initiatives, the platform celebrates individuals shaping culture and creating new possibilities in the creative industries.

One of the most significant extensions of this work is Pitch Futures, an initiative that inspires young people to explore careers in creativity and innovation. By introducing students to design, storytelling, creative, and emerging technologies, Pitch Futures aims to nurture the next generation of creative leaders while strengthening connections between education and industry.

Throughout her journey, Sherry has remained committed to challenging barriers and expanding opportunity. Her work has included campaigns advocating for greater diversity and representation in the creative industries, as well as initiatives highlighting the achievements of under-recognised talent.

For her contributions to the industry, Sherry Collins received the Creative Circle President’s Award, recognising her efforts to champion inclusion and open pathways for new voices within the creative sector.

At the heart of Sherry’s work is a simple belief: creativity has the power to transform lives, communities, and economies.

Through The Pitch Fanzine, Sherry continues to build a platform that not only celebrates creative talent but also connects people across cultures, industries, and generations, helping to shape a more inclusive and imaginative future.

Her long-term vision is to strengthen the creative bridge between Jamaica, the Caribbean, the United Kingdom, and the wider world, empowering emerging talent while building new opportunities for collaboration and innovation.

For Sherry Collins, the mission is clear: to uplift creativity, support future storytellers, and ensure that the doors of the creative industries remain open to everyone with the courage to imagine something new.

The Pitch Fanzine’s network includes inclusive super creative people: Investors, Leaders, Global Brands, Founders, AI Creatives, Marketers, Strategists, Planners, Commercial Directors, Writers, Journalists, Editors, VFX Artists, Filmmakers, Social Media Content Creators, Photographers, Producers, Sound Designers, Graphic Designers, Art Directors, Copywriters, Activists, Creators; Design, Production, Animation Companies, Edit Suites, Post Houses, Sound Studios, Talent Agencies, Creative Award Bodies, Schools, and Universities.

Initiatives

In 2017, Sherry launched Pitch Futures to inspire and educate primary and secondary school children about the opportunities available to them in the creative industries. 

Sherry launched Pitch Super Women in 2017 to acknowledge women working behind the scenes in the advertising creative industry, and Pitch Super People in 2020. Over 600 Pitch Super People have celebrated their nominations so far.

Pitch Super People are promoted with Pitch magazine super covers on social, in Sherry’s Wednesdays at 2:30pm Newsletter, and on The Pitch Fanzine platform.  

In May 2024, Sherry launched Pitch Futures Creative Jamaica with Negril Primary.

Mentoring

Sherry mentors over 250 emerging creative talent entering the creative industry through a monthly Friday at 2:30pm Newsletter and in intimate conversations, offering insights into the key to getting ahead in the creative industry.

Pitch Magazine

In September 2026, Sherry will publish Pitch Amazing Jamaicans, Pitch Creative People, and Pitch Creative Jamaicans, showcasing people who are making a positive impact in their communities.

Campaigns

An anti-racism activist, Sherry launched #AssumeNothing in 2018. The campaign highlighted the racism Black women have faced at the Cannes Lions International Festival of Creativity, one of the industry’s most prestigious events. This campaign was reported by various news outlets, including the BBC. 

In 2019, Sherry launched Pitch Our Stories with Sky. Sherry worked with local authorities and youth centres across London, meeting with and inviting talent to submit their stories for a chance to attend special open days at Sky. Over 160 people attended and were given the opportunity to meet with Sky Marketing Group, share their stories, and apply for available opportunities and internships.

In April 2020, Sherry launched Why bother about racism?, the Sundays at 2:30pm Storyletters series, focusing on race and racism, which follows Sherry’s journey creating The Pitch Fanzine media.

In the same year, Sherry launched Life Lessons Learned, charting her journey growing up in Jamaica from age 6 to 13, and her time in Adland years later.

Sherry shares her journey of creating The Pitch Fanzine with her audience of inclusive, super-creative people in her Wednesdays at 2:30pm Newsletter.

Movement:

Free Jamaica and free the world.

And save the planet.

We are in a knowledge-sharing evolution, creating a new world.

Best wishes,

Sherry Collins, I am her.

Jamaican Freedom Fighter, for the people.

Fighting for the creative freedom of the Jamaican peopledem and Pitch Futures, our future creative talent.

I am human. I create from my own visions and ideas, reading culture and the world. ™

Powered by Dad’s Life Medicine, the product.

Watch on Pitch TV.

Call her, Kenisha.

Pitch Futures CIC, Inspire our future creative talent.

I am a confident Black woman, time traveller.

I will die happy knowing that our people are free.