Fresh Film - Anthea Benton
It’s a Very, Very Red World
Dedicated art direction has been out of favour in recent years, so my legacy of strong visuals and art direction came good when Team Red chose us to create a brand-new Red World for Vodafone. It was also a great opportunity for the ultimate design challenge after a career long love/hate relationship with the colour red… (Yeah, I know but it’s complicated)
Production designer, Dan Betteridge, and costume designer, Stevie Stewart, did not disappoint, mine-sweeping the entire UK for all things scarlet, crimson, vermillion, lipstick, candy apple and fire engine. And these sweet modernist scripts featured crafted comedy performances which called for some very fleet-footed-post-Covid casting direction from Lesley Beastall.
Director of photography, Will Bex, created beautiful portraiture and overcame tricky socially distanced two-shots with artful composition. But the trickiest part was shooting principal photography of our Apple Lovers lovingly unboxing their gorgeous new iPhone 12 without either box or iPhone – all magically re-worked on green screen the very day the coveted iPhone 12 pro landed.
CREDITS
Agency: Team Red at Ogilvy
Executive Creative Director: Nicholas Wittenberg
Creative Director: Dan Shone
Creative Director: Jamie Romain
Creative: Tim Gavreil
Creative: Aaron Carbines
Head of Moving Image/Producer: James Brook Partridge
Assistant Producer: Sarah Chan
Client Partner: Gianna Palyvou
Programme Director: Rebecca Coleman
Account Manager: Madeline McCarthy
Post Supervisor: David (Skippy) Clifton*
Production Company: FRESH FILM
MD/EP: Kim Griffin
Crew:
Director: Anthea Benton
Producer: Simon Petter
Production Manager: Alex Yiaxis
Production Assistant: Sophie Johns
Production Assistant: Louise Jackson
Covid Supervisor: Natalie Uglow
Location Manager: Peter Camilleri
Location Assistant: Caroline Barnes
1st Assistant Director: Dom Asbridge
2nd Assistant Director: Jess Horne
Set Runner: Bradley Boorman
Covid / Tea Table Runner: Rafe Williams
Production Runner: Alec Campbell
Director of Photography: Will Bex
Director of Photography: Dennis Crossan (iPhone Product Shots)
1st Assistant Camera: Fran Weston
2nd Assistant Camera: Christina Cretu
DIT: Matthew Oaten
Playback Operator: Tony Booth
Post Supervisor: David Clifton
Sound: Duncan Brooker
Grip: Alex Hudson
Camera Car Driver: Liam Hartney
Gaffer: Ross Duffy
Spark / Van 1: Johnny Gaskill
Spark / Van 2: Simon Ingrem
Spark: Matthew Bohun
Spark: Ryan Monteith
Landrover Genny: Andy O’Driscol
Rigger: Derek Norbury
Art Director: Dan Betteridge
Set Decorator: Tess Bartlett
Propman: Chris Brett
Propman: Richard Preston
Propman: Mike Scanlon
Props Assistant: Portia Van De Braam
Props Transport: Adam Roberts
Construction Leading Hand: Oliver Naumann
Construction Foreperson: Craig Gray
Painter: Niall Lissenden
Wardrobe Stylist: Stevie Stewart
Wardrobe Assistant: Kate Jinkerson
Hair & Makeup: Louise Constad
Hair & Makeup: Lisa Laudat
Dog Handler: Gill Raddings
Vet: Adrian O’Meary
Post Production:
Sound: Parv Thind at Wave
Edit: Nick Lofting at Hogarth
Online: Angus Wilson @Face NorthfX
Grade:Ben Rogers @Grammercy Park
VO: Sophia Brown @The Joneses
Photography by Simon Petter / Producer and Ben Griffin / Creative Assistant